Marketing Analytics
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Description
Marketing Analytics gives marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book gives unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It gives common best practices of the industry with choice of methods for various decision problems. Review: Excellent Work by Authors. Just in Time - A very useful reference book for BBA /MBA students Review: Very good text book - I use the book for classroom teaching. Ideal book for Marketing Analytics
Specifications
| Best Sellers Rank | #121,361 in Books ( See Top 100 in Books ) #375 in Artificial Intelligence |
| Customer Reviews | 4.6 out of 5 stars 27 Reviews |
Reviews
A**.
Excellent Work by Authors. Just in Time
A very useful reference book for BBA /MBA students
M**I
Very good text book
I use the book for classroom teaching. Ideal book for Marketing Analytics
A**R
Pages are less what is told to be
Unsatisfied
S**E
Fantastic content in Indian context
I’m huge fan of Seema Mam’s writing. I have already read the digital marketing books. Was eagerly waiting for Marketing Analytics. The best book available for MA in Indian market. Mam has explained every topic so well. Thank you mam.
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