Marketing Automation For Dummies
Product ID: 63446018
📈Boosts lead conversions
📊Improves forecasting & segmentation
🤖Next-gen marketing automation tech
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🚀 Unlock the power of automation and never miss a lead again!
Marketing Automation For Dummies is a clear, practical guide that empowers professionals to harness cutting-edge marketing automation tools. It covers everything from buyer profiling and lead scoring to CRM integration, helping you multiply campaign effectiveness, increase lead conversions, and sharpen forecasting. Authored by industry expert Mathew Sweezey, this book is your essential roadmap to mastering the future of marketing.
| Best Sellers Rank | 1,423,450 in Books ( See Top 100 in Books ) 2,491 in E-Business 7,249 in Sales & Marketing 13,114 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.2 out of 5 stars 64 Reviews |
S**I
Very well written with many examples.
I am a B2B marketer working with Pardot. This book has a lot of Pardot examples, which was very much needed. The book gives a perfect understanding of what Marketing Automation is and how you can make use of it. Very well written with many examples. I recommend this to anyone wishing to learn more about marketing automation, specially Pardot.
I**O
Gran libro que explica, de forma sencilla, qué es el Marketing Automation, el presente y sobre todo el futuro del Marketing
Aunque el autor trabaja en ExactTarget, las explicaciones son objetivas. Buen libro para entender el Marketing Automation, los conceptos básicos... y no sólo los básicos.
3**G
Tremendously valuable book for all marketers
Very well organized and comprehensive yet easy to digest. I would highly recommend this to anyone exploring marketing automation systems such as Pardot to understand why they should already have one (i.e., you're behind if you don't) and how to maximize your ROI implementing and managing one.
A**O
Five Stars
Very Good Book, quite comprehensive
S**N
A great primer. Author really knows his stuff and even ...
A great primer. Author really knows his stuff and even those that have a good understanding of marketing automation will walk away with new insights. I have many clients that use marketing automation...but not to its full capacity and this will give you the smarts you need to discuss new opportunities with them and make you look like a hero.
S**E
The above pictures show how I received the book. Very terrible stains and smell.
The book is stained with stinky smell. The pictures show how terrible it looks.
Trustpilot
4 days ago
1 month ago